Veurne / Belgium, January 2007 - Noble Chocolates started producing "pleasure in its purest form", as they call their exquisite range of products, in Year 2000. This was when the owner, Mr. Patriek Destrooper, who had been running a leading fourth generation family business for over 25 years, decided to partially shift his attention from biscuits to chocolates. Belgian chocolate has the reputation of being amongst the best in the world.